To become a digital marketing specialist, one needs to have a multiple set of skills, need to know how to run campaigns, and also be responsible for the online promotion of a website, using all available digital marketing channels and tools for running campaigns. The person needs to have a good knowledge of all Digital marketing tools. The job responsibilities include:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)/Paid Search Marketing
  • Affiliate Marketing
  • Marketing Automation
  • Email Marketing
  • Digital Public Relations (PR)
  • Inbound Marketing
  • Sponsored Content

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