To become a digital marketing specialist, one needs to have a multiple set of skills, need to know how to run campaigns, and also be responsible for the online promotion of a website, using all available digital marketing channels and tools for running campaigns. The person needs to have a good knowledge of all Digital marketing tools. The job responsibilities include:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)/Paid Search Marketing
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Digital Public Relations (PR)
- Inbound Marketing
- Sponsored Content